Does social media activity cause an effect on your SEO? Is there any evidence of that? The truth is that there is a relation between social media shares and escalation in rankings. Activities on social media sites such as Facebook, Instagram or Twitter do not seem to affect SEO directly, but both social media and SEO are correlated.
Thus, we have put together some aspects that you should keep in mind if you want to improve your organic rankings through social media platforms. Stay tuned!
The correlation between social media and SEO
Every time that you share a piece of content on your social media channels, it will get tons of likes and shares. Although, this does not necessarily mean that you will rank on the top Google results. What we know for sure is that having more exposure can generate some benefits, such as:
- Improve your online visibility and organic traffic.
- Increase your brand awareness.
- Gain brand reputation.
- Longer impact of your posts.
Moreover, the piece of …