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Digital Marketing

Watchtime episode 4: Social selling on Linkedin with Denis Zekic

On this Watchtime episode, we talk with Denis Zekic, author of the book Social Selling and Marketing. Denis created his first eCommerce shop back in 1998 in London when he started selling online “before the Internet was known”. From working for large corporations to giving lectures around the world, Denis left the corporate world to set up his own business and focus on digital sales and marketing. 

When asking about social selling, Denis defines it as utilising social media to generate business connections and sales leads. He also remarks its importance, as a growing sector of the population (50%) is using social media daily. “People use social media as an instrument for making purchasing decisions”, he states. On the other hand, Denis does not consider emails as a social media channel: “email is just communication for form. LinkedIn, Instagram, Facebook and so on, these are the good channels for selling”.A good understanding of these channels is key to utilise …

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Digital Marketing

New Google Easter Egg Will Get You Dancing [Video]

Google is commemorating the 20th anniversary of the “Cha-Cha Slide” with a unique Easter egg that literally gets the search results moving. Searching for “Cha-Cha Slide” will now bring up a knowledge panel with a sparkling microphone icon. Unless you're ready to dance, please do not search for [cha cha slide] and click on the […]