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Digital Marketing

Watchtime episode 4: Social selling on Linkedin with Denis Zekic

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On this Watchtime episode, we talk with Denis Zekic, author of the book Social Selling and Marketing. Denis created his first eCommerce shop back in 1998 in London when he started selling online “before the Internet was known”. From working for large corporations to giving lectures around the world, Denis left the corporate world to set up his own business and focus on digital sales and marketing. 

When asking about social selling, Denis defines it as utilising social media to generate business connections and sales leads. He also remarks its importance, as a growing sector of the population (50%) is using social media daily. “People use social media as an instrument for making purchasing decisions”, he states. On the other hand, Denis does not consider emails as a social media channel: “email is just communication for form. LinkedIn, Instagram, Facebook and so on, these are the good channels for selling”.A good understanding of these channels is key to utilise …

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Digital Marketing

In this weeks Week in Review: Quibi shuts down just six months after launching, Google claims its seeing success from its sandbox experiments, and Snapchat sees growing revenues and user engagement. To receive an update on the industrys top stories every Friday, sign up to the weekly Video Round-Up.