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Walmarts Interest In TikToks Ad Business Shows Its Ambitions To Take On Amazon [Video]

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After Oracle confirmed reports that it won a bid to partner on TikTok’s US business, Walmart said it remains interested in a joint deal to buy TikTok’s US business, which has been under intense scrutiny from the Trump administration. Walmart and Microsoft view the possible acquisition as a way to compete against e-commerce giant Amazon. Walmart cited TikTok’s small but growing ad business as part of the reason why it’s interested in TikTok.

“The way TikTok has integrated e-commerce and advertising capabilities in other markets is a clear benefit to creators and users in those markets,” Walmart said earlier in a statement to Business Insider. “We are confident that a Walmart and Microsoft partnership would meet both the expectations of US TikTok users while satisfying the concerns of US government regulators.”

It’s not clear how much of an impact TikTok would have on Walmart’s advertising business, but the hot video …

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Ecommerce

Amazon Warns of Big Xbox Series X Pre-Order Issue [Video]

Amazon is sending customers who pre-ordered the Xbox Series X a warning, letting them know that they may not receive the item on the day of release. It's not specified, but this is presumably an issue for the Xbox Series S as well. As you may know, Amazon, alongside other retailers, began taking [...]

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Amazon has issued a warning to PlayStation fans who have pre-ordered the PS5. Wednesday night, Amazon began taking pre-orders for the PS5 alongside Best Buy, Walmart, GameStop, GAME, Target, and other retailers. As you would expect, within minutes Amazon's stock was depleted. And this has happened [...]

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Ecommerce

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published by Total Retail titled, 6 Things Retailers Need to Know About How COVID-19 Has Impacted Consumers Online Shopping Behavior.