The world’s smallest dealership has been created to promote Volkswagen’s new range of small SUVs.
The activation is a 28cm tall, an exact 3D replica of a real dealership and fitted with QR codes that direct viewers to virtual tours of the new cars.
The activation was developed to take advantage of the widespread shift to online shopping that has occurred this year, including big ticket items such as cars. Volkswagen Australia has sold over 460 cars online to the value of $36 million since April.
As well as being placed on the tiny dealership, the QR codes to initiate the experience are accessible on the Volkswagen website. The augmented reality (AR) experience enables shoppers to explore the features of the T-Roc and T-Cross, decide on colours and even see what the vehicle will look like in their own driveway.
Volkswagen chief customer and marketing officer, Jason Bradshaw, said: “While many …