Virgin Media launches brand new integrated marketing campaign showcasing their Broadband Superiority across TV, OOH, VOD, social media and digital takeovers.
Created in partnership with Publicis Dublin, produced by Antidote Films and directed by the visionary US Director Nick Roney, the new campaign tells the story of Virgin Media’s relentlessness pursuit of Broadband perfection to be ready for anything the future might throw at it.
The advert is set in Virgin Media’s Extraordinary Broadband Lab, where three zany Virgin Media techs ask ‘what about the future?’ as they jump forward in time. As with real life, the broadband challenges get more and more complex and require Virgin Media-level speed and reliability to keep up.
Publicis Dublin developed the idea and the creative work. OMD developed the media strategy for the campaign, which will launch over a 12-week period with 60” and 40” brand TV as well as a 20” cut …