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Social Media Marketing

Viral marketing and advertising campaigns [Video]

Viral marketing is not an exact science. It’s not the case that if you want to create a viral marketing campaign you simply have to think about it, plan it, and then you have it. If only it was that simple

Viral marketing has become more and more popular during the past decade between both content consumers and content creators.

Chances are that every CEO out there would like to have a viral marketing campaign for their company. Why? Because it is one of the most effective types of marketing. You don’t have to spend large budgets on creating ads or getting them out there.

What is viral marketing?

Viral marketing – or word of mouth marketing, as it was known before the technology era – has been existing for decades, but only during the past few years, since the appearance of social media networks, has it been known as viral marketing.

According to Investopedia, "Viral …

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