Traditional advertising has dramatically changed and evolved over the years because of the internet and even that has changed as well. Pretty much everything is now geared toward accessibility on internet and anything mobile. Videos have emerged as the new way to go as people are reading less and watching more. In 2015, 4 billion videos were played back each day on Facebook which doubled to 8 billion by the end of that year.
It’s simple – videos give the consumer an opportunity to hear and see what you are promoting as well as giving them the opportunity to get to know you personally, as opposed to reading just text. You and your product come to life instead of being an idea or concept.
An October 23, 2016 article in Forbes.com states:
“Video marketing is one of the most quickly growing content marketing trends, and according to Cisco, it will account for 69% of all online consumer traffic …