Piece by piece, ad-tech companies and others are solving what has become a spaghetti soup of TV systems, by integrating their infrastructure.
In the latest example, VideoAmp has extended a deal through which it uses data from 18 million VIZIO smart TVs for planning, measurement and TV ad sales.
In this video interview with Beet.TV, VideoAmp chief strategy officer Nick Chakalos explains why this kind of collaboration is the way forward.
We are thrilled to announce our renewed partnership with @VIZIO, where we will maintain access to their Inscape ACR data for planning, measurement and TV ad sales use cases. Check out the full story here: https://t.co/DXY9O0zVvX pic.twitter.com/7VjajdABOP
— VideoAmp (@Video_Amp) October 6, 2021
“We gain access to a world-class data set that really helps us bring to market a new currency and a new data set that can be utilized by buyers and sellers to transact in whatever means they want to and whatever KPI or performance indicator that they want to – whether …