Video Marketing Statistics: The State Of Video Marketing In 2021 [Video]

I thought I would do something that's a bit more interesting today. Now, quick question. Is the clock a presentation or Q & A included? Either way I think it's just the presentation, all right. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ So, today I wanted to do something a bit interesting. But what I wanted to do is how many of you guys are here are affiliates? Good amount of you. How many of you guys here are companies with offers? And I'm assuming some of you affiliates once you guys get big enough you guys create your own on offers correct? So I wanted to do something fun in which we take a look at landing pages that you guys are familiar with and I criticize them. Because if these are the landing pages that you guys are driving traffic to whether you are creating your own offers or you're driving traffic to other people's offers you can then end up giving them these tips to boost the conversions. Because if the landing pages convert better what does that mean? You make more money. And I know you affiliates love that money probably more than anyone else I know. Every time I go to affiliate conferences everyone's like how do I make $ 20,000 a day or 20,000 a month? Then they get there they're like, I want to make 20,000 a day. They got there they're like, I need $ 100,000 a day. It's never ending. I was just had another affiliate event and then they asked once they got there, they're like how do I save the money and not pay taxes? Then everyone's like moves to Puerto Rico all right. You guys don't have to do that. Just focus on landing page optimization. Almost all of you affiliates are trying to get people to buy by buying. You're just like, oh no, I school. I'll just scale up. You know, more counts, get them burned and I'll just spend thousands of dollars a day. Yeah. You can do that but why not get people to engage first? So here's some quick headline rules. Numbers and negative words increase click through rate and reads. Make your headlines match the content if it's deceiving you're going to get a big fall off from the purchase. Odd numbers perform better than even. Don't ask me why, but from everything we've tested we've seen that. Six word headlines convert extremely well and avoid words with multiple meanings and of course use powers and adjectives. You also want to make sure you're writing in our conversational tone. You also want to make sure your mobile landing pages are AMP friendly. Asking them simple questions will help you understand what objections they have and then making your copy answering each of their objections because you guys drive so much traffic. That's the best way to boost your sales. I've also found that when you get them to engage first less of your accounts get burned. That'll save you quite a bit of money if you guys are buying accounts. And when I met traffic, didn't go up in much when you have a million plus visitors that you're driving or you're getting you're not going to notice the big traffic increase but the people who come from this they do extremely well when it comes to conversion from visitor to a purchaser. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. Find me on Facebook: https://www.facebook.com/neilkpatel/ On Instagram: https://instagram.com/neilpatel/ #CRO #ConversionRateOptimization #DigitalMarketing

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We create hundreds if not thousands of articles of blog content, for what reason? Its because we want to surge traffic. But there must be a better way to get traffic than just cranking out thousands and thousands of articles. Today I'm going to break down the new form of content marketing. RESOURCES & LINKS: ____________________________________________ CodeCanyon: https://codecanyon.net/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ If I go onto my WordPress, you'll see if when I just go to my post section, you'll see 6,978 posts, of that 6,911 are published when I go to the publish tab. But here's what's interesting, the blog content is great because it is generating me a lot of traffic as you can see here. In Google Search Console is showing that I got roughly 14 million visits. And I'm ranking for a lot of different terms for example, I'm ranking for terms like affiliate marketing, where I'm getting, you know, 116,000 visits over three months. But when I look at any term and let's look at the term affiliate marketing, there's a issue. It's only searched, you know, 60,000 times a month, and I know you're wondering here, "Hey Neil, you said you got 116,000 clicks." Keep in mind that's over three months that I got 116,000 clicks. And just because you rank for a term like " affiliate marketing," even if you rank number one like me, it doesn't mean you get all the clicks. You can get a lot of them, but a lot of the people who search don't click on anything. But even then look right here where it says, "About 836 million results." But I want to show you something interesting, when I scroll down what is the most popular term? It's actually Ubersuggest. Ubersuggest generates 1.421 million clicks. That's almost one and a half million clicks over three months, that's a lot of traffic. On the flip side, my own name Neil Patel is generating around 118,000 clicks over three months. And if you're not familiar with Ubersuggest, it's just an app. And now you can type in any keyword or domain name and it gives you SEO advice or feedback. What's beautiful about this is in the long run it's cheaper to build a tool like I did with Ubersuggest and get that viral traffic than it is to continually write content and update the content. Now I'm not saying you shouldn't do content marketing, I'm just saying creating tools is more effective than creating content. Ideally, you should be doing both. And if you create any tool it's not necessarily going to be effective, the real key is to give away a free tool. Now, Ubersuggest has had paid versions but you can do a lot for free. Like if I'm doing keyword research and I'm looking up a keyword like marketing, I can go and look at all the ideas for terms like marketing and all the people who search for it for free. And I can do a lot, I can even see like the related tab, get more keyword ideas there. You don't have to build the tool from scratch either, there's a site called CodeCanyon. I think it's codecanyon.net, and I'm going to actually load up CodeCanyon so you can see it here. And they offer tools on anything. So you're buying it and then people can use the tool on your own website and it's white labeled. And over time what you'll find is the tools will naturally get more links, it'll naturally just boost in popularity, and you'll just get more and more traffic over time. Remember the term Ubersuggest, right? That's the name of my tool, look at this right here. 17,000 backlinks, right, from unique domain. So, 97,000 backlinks in total but from 17,000 unique domains. And it's all word of mouth because all I did was just give away a lot for free and more than my competition, and that's just helped me get more traffic over time. So I hope this helps you with your new SEO strategy. Yes content marketing is great, but for me this is the new version of content marketing, and I recommend that you try it out. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. Find me on Facebook: https://www.facebook.com/neilkpatel/ On Instagram: https://instagram.com/neilpatel/ #SEO #NeilPatel #DigitalMarketing

Inform your 2021 marketing strategy with our latest data on video marketing. We surveyed 694 marketers to get you the most accurate statistics available.