In today’s TikTok-loving, meme-obsessed world, video is establishing itself as a picture-perfect form of marketing.
And it’s hardly surprising when Cisco’s Annual Internet Report suggests that around 80% of all traffic consists of video.
However, to truly utilise the potential of this channel and ensure your key concepts are heard (and seen) by the right audience, you must tap into the power of social media.
In this article, we discuss the importance of video marketing on social media and share a few proven methods to help you maximise results.
Video marketing importance in the age of social media
Nowadays, it takes something special to make you stop scrolling on social media. The market is saturated with businesses more focused on creating noise than offering value.
Nevertheless, with video marketing, there’s hope.
Such a phenomenon highlights how videos can be an excellent way to stand out on social media. After all, deep-down, everyone’s a film fanatic.
Visual storytelling is arguably one of the most powerful forms of marketing. It …