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Ecommerce

Video From Google On E-Commerce & Products In Google Search [Video]

Alan Kent, Developer Advocate at Google, posted a lightening talk on the Google YouTube channel around how to get your products in search. This can help e-commerce sites get more visibility and sales from Google Search.

None of the information in this video is specifically new but it is a great overview where Alan goes through:

  • Where does Google display product information? Web search, image search, shopping, Google Maps for local inventory and more.
  • The evolution of products on Google
  • Why is product data different from other data
  • About using structured data for product data
  • How to get product data into Google Merchant Center: (a) crawling, (b) platform feed and (c) target content API calls

Here is a chart in the video of ways to get your products in Google Search today:

There are three primary strategies for getting your products in search:

(1) Web crawl which can take days between Googlebot crawls

(2) Feeds which is scheduled periodic updates (eg one or more times per day)

(3) Content API which …

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Categories
Ecommerce

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