The Digital Summit Digital Marketing Spotlight is a weekly live Q&A with some of the leading experts in digital marketing, business, innovation, and more. The show is broadcast live to our Facebook page Wednesdays at 3pm ET.
Our guest for this episode of our Digital Marketing Spotlight is Upasna Gautam, Product Manager for CNN with a long history of expertise in SEO and information architecture. At CNN, Upasna develops and optimizes the technological infrastructure that powers CNN.com. Prior to that, Pas worked in SEO for a decade and has architected, executed, and managed the organic search strategies for a variety of industry leading brands and companies. She is a regular on the speaking circuit (including Digital Summit) and is an active mentor for other women in tech. In 2019 she delivered a TED talk in Dallas, Optimizing for the Next Billion.
In this episode, Lauren and Kip discussed a bunch of topics including her role at CNN, her work as a …