The Digital Summit Digital Marketing Spotlight is a weekly live Q&A with some of the leading experts in digital marketing, business, innovation, and more. The show is broadcast live to our Facebook page Wednesdays at 3pm ET.
In this episode, Kip (Edwardson, DS Head of Marketing) sits down with Obele Brown-West, EVP and Head of Media at Tinuiti.
Obele has a stacked resume leading media strategy for Fortune 100 and 500 clients throughout her career. She is has expert insight into the humanism of marketing and social media — expressed through recent Digital Summit sessions she’s led including: The Era of the Social Brand Troll, Digital Disruption and Managing the Impact, and Post-Pandemic Trends: Consumerism’s Role in Recovery and The Lipstick Effect.
Kip and Obele discussed a number of topics related to how marketing and media is navigating the COVID-19 pandemic and more, including:
[01:35] The Lipstick Effect: The role of consumerism and small indulgence purchases in economic …