The Digital Summit Digital Marketing Spotlight is a weekly live Q&A with some of the leading experts in digital marketing, business, innovation, and more. The show is broadcast live to our Facebook page Wednesdays at 3pm ET.
Greg Gifford is VP of Search for the Chicago-based SearchLab. He’s equal parts SEO nerd, movie and music buff. One of his superpowers is helping small businesses maximize their local SEO reach. His talk, A Goonies Guide to Local Search is a favorite among DS audiences. It’s a fun, fast-paced tour through the many search tactics that small businesses should leverage to increase their local SEO footprint, and packs a much 80’s movie nostalgia into the presentation as it does SEO tips.
In this episode, Greg and Kip (Edwardson, Digital Summit VP of Marketing) talked a lot about local search tactics and more, including:
[01:37] Greg’s background and why he gets so excited about local search optimization
[03:00] Lessons learned from working with local auto dealerships …