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Digital Marketing

[VIDEO] DS Digital Marketing Spotlight: SearchLab VP Greg Gifford on Local Search Tips & Strategies [Video]

The Digital Summit Digital Marketing Spotlight is a weekly live Q&A with some of the leading experts in digital marketing, business, innovation, and more. The show is broadcast live to our Facebook page Wednesdays at 3pm ET.

Greg Gifford is VP of Search for the Chicago-based SearchLab. He’s equal parts SEO nerd, movie and music buff. One of his superpowers is helping small businesses maximize their local SEO reach. His talk, A Goonies Guide to Local Search is a favorite among DS audiences. It’s a fun, fast-paced tour through the many search tactics that small businesses should leverage to increase their local SEO footprint, and packs a much 80’s movie nostalgia into the presentation as it does SEO tips.

In this episode, Greg and Kip (Edwardson, Digital Summit VP of Marketing) talked a lot about local search tactics and more, including:

[01:37] Greg’s background and why he gets so excited about local search optimization

[03:00] Lessons learned from working with local auto dealerships …

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Categories
Digital Marketing

Empathetic Marketing with Guest Janet Mesh 12/02 by Women Entrepreneurs Extraordinaire [Video]

Join the Brain Lady as she talks with Janet Mesh, founder of Aimtel, on the intriguing topic of empathetic marketing. Janet has built her wildly successful online marketing agency by focusing on one key element: empathetic marketing. To market empathetically means to be your consumer; to put yourself as the marketer, in the bodies of your target audience to experience, think and feel how they would. Empathetic marketing is all about true connection. Make sure to check out Janet's complimentary gift for our listeners: https://www.aimtal.com/resources Connect with Janet and Aimtal: Online: https://www.aimtal.com Linkedin: https://www.linkedin.com/company/aimtal Twitter: https://twitter.com/aimtal_co Instagram: https://www.instagram.com/aimtal_co Facebook: https://www.facebook.com/aimtalco Are you a female entrepreneur who would like to join our amazing group of ladies and be featured on the Women Entrepreneurs Extraordinaire show? Reach out to our group liaison Kelli Cooper at Kelli@WomenEntrepreneursExtraordinaire.com to apply. Or are you an expert in your field and would like to be one of our Expert Member Resources? Then reach out to Julie Anderson for more information at Info@WomenEntrepreneursExtraordinaire.com Join our Facebook group and like the page to stay connected with all the exciting announcements and the incredible women in our group. Page: https://www.facebook.com/womenentrepreneursextraordinaire Group: https://www.facebook.com/groups/179750735473364