The Digital Summit Digital Marketing Spotlight is a weekly live Q&A with some of the leading experts in digital marketing, business, innovation, and more. The show is broadcast live to our Facebook page Wednesdays at 3pm ET.
In the premiere episode of the program, our VP of Marketing, Kip Edwardson, chats with Duke University’s Director of Social Media and Content Strategy, Sonja Likness. They covered a bunch of social and content strategy-adjacent including:
[01:40] Sonja’s role at Duke, how her team is distributed, and their decentralized approach to video content production
[05:20] The ecosystem and approach of Duke’s student-run video channels — YouTube, Instagram, Twitter, Facebook, Medium, Snapchat, and TikTok
[07:35] Their approach and attitudes to adopting new platforms like TikTok
[09:45] Duke’s branding guidelines and approach by social platform
[12:45] Sonja’s take on current YouTube trends and how those impact Duke’s YouTube strategies and brand approach
[16:45] How COVID-19 is impacting communication practices at Duke, being nimble and flexible, and Sonja’s team’s social media strategies for …