[01:53] Lauren’s background and marketing origin story, and her role at Annuitas
[04:25] A look at Annuitas’s playbook and approach to personalization
[07:28] Their process detailed and getting a variety stakeholders within a given company involved
[11:15] How they solve for clients that have put tech implementation too early in their strategic process
[13:45] Discussion about optimizing the marketing or sales funnel
[16:55] On getting agreement within an organization about things like dashboards, KPIs, etc
[18:50] Impact of 2020 and how she’s seen B2B companies adjust or pivot
To hear from experts like Jen and others, check out a future Digital Summit event. Our preliminary calendar of virtual and in-person events for 2021 is now online. If you have comments or questions about this episode, we’d love to hear them!