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Video: BOF discusses the consumers revolutionised path to purchase [Video]

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Video: BOF discusses the consumers’ revolutionised path to purchase

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In this video, The Business of Fashion’s (BOF) host Robin Mellery-Prattdiscusses the consumers' revolutionised path to purchase from socialcommerce, in-app transactions, live streaming channels and store associatevideo links, to voice commerce and biometrics with Maria Prados, vicepresident of global retail e-commerce at Worldpay and Shanu Walpita,fashion communication and innovation lecturer at the London College ofFashion.

Watch the video below.

Video: The Business of Fashion via YouTube

Photo credit: The Business of Fashion, Facebook

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