Digital Marketing

Use Google Posts to Earn Your Spot at the Top of Search Results [Video]

One of the advantages of being a small business owner is the chance to connect with your customers the way big businesses can’t. Unfortunately, once you’ve grown your customer base a little too large, it gets tough to reach out to everyone individually. This is why Google Posts can be a lifesaver.

If you have a Google My Business account, you may have noticed the option to add posts. Take the time to learn how you can make the most of the posts, and you’ve just earned yourself some free marketing.

What are Google Posts?

how Google Posts display
Sample Google Post

Simply put, Google Posts are updates businesses can create on their GMB page that allow them to communicate with their customers using the local panel on Search and Maps.

These are similar to other social media posts and are accessible to all businesses. Before 2017, the highlight was only for use by presidential candidates and a small number of local businesses.

How do …

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