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Ecommerce

Unpacking the key design trends of 2020 Part 1: Echo [Video]

From user experience to sustainability and e-commerce, 2020 reshaped and accelerated many key trends in the world of packaging design. In the first installment of a two-part series, we talk with Andrew Capper, co-founder and creative director of brand design agency Echo, to unpack some of the key lessons learned from a pivotal year for the industry.

The biggest news of last year for all industries and sectors was obviously COVID-19. Broadly speaking, how has this trend affected the field of packaging design?

Packaging is not an industry that is always able to respond quickly, due to the nature of investment and production lines. Nonetheless, several of our client partners, particularly those in the personal hygiene space, accelerated existing or fast-tracked new projects to meet consumer needs, all whilst everyone dealt with lockdown and the logistical headaches of whole teams working from home.

Take Kleenex, for example. Responding to the …

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Ecommerce

Rachel Tipograph Wins The PWI Next Gen Woman Entrepreneur Of The Year Award 2020-21 [Video]

American entrepreneur Rachel Tipograph is the co-founder of MikMak, one of the fastest-growing woman-led startups of 2020-21.

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Ecommerce

Americans Banned From Investing in Xiaomi as U.S. Expands Blacklist [Video]

Smartphone giant Xiaomi became the latest Chinese technology group to be targeted by the Trump administration, with its surprise addition to an investment blacklist sending its shares sharply lower.

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Ecommerce

Former Bachelorette Angie Kent and her Gogglebox partner Yvie Jones star in Ebay’s latest ad, which sees Kent video chat Jones for advice on which clothing items to buy from the platform. CHE Proximity, which was appointed to Ebay’s creative roster a year ago, and 72 And Sunny were not involved with the campaign, which […]