The program will provide student-athletes with education and resources to get the “maximum” out of their brands in the Name, Image and Likeness (NIL) era.
MEMPHIS, Tenn. — Memphis Athletics has announced the launch of “MaximUM,” a comprehensive program to provide its student-athletes with education and resources to get the “maximum” out of their brands in the Name, Image and Likeness (NIL) era.
MaximUM is powered by Opendorse, the market-leading NIL readiness program. In addition to dozens of colleges across the nation, Opendorse is the solution in the space for thousands of professional athletes in the NFL, NBA, WNBA, MLB, NHL, PGA Tour and LPGA Tour.
Unique to Memphis is a series of robust partnerships with the University of Memphis’ Crews Center for Entrepreneurship, Fogelman College of Business & Economics and the Kemmons Wilson Sport Managementprograms to assist with education and implementation. Student-athletes will have access to classes, seminars and resources within …