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Social Media Marketing

Understanding the importance of authenticity in corporate social activism [Video]

Over the past few years we’ve witnessed a striking shift in how brands communicate their identity, values and humanity. While companies traditionally avoid taking a public stance on social and political discourse, it seems that more and more brands are choosing to break this mould.

While some chalk up this change to progress, there are countless critics of corporate social activism that argue that brands’ motivations are neither altruistic nor pure. And certainly, when brands are allocating marketing dollars towards promoting a social cause instead of their own product, criticism or at the very least curiosity are warranted.

With brands engaging in social issues becoming the norm, it’s time to think critically about how your brand can avoid the pitfalls associated with such a practice. Brands participation in the conversations around Covid-19 as well as the Black Lives Matter movement offer two different scenarios companies can learn from to improve …

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Categories
Social Media Marketing

How Airrack Turned $20,000 in Debt into 1M YouTube Subscribers [Video]

@airrack has a fascinating story so last week I invited him over, we ordered some tacos and rosé, and hopped in the jacuzzi to shoot the shit about his YouTube growth, businesses and life story.🔔 Subscribe to the channel for more videos to help you on your entrepreneurship journey: https://www.youtube.com/channel/UCF2v8v8te3_u4xhIQ8tGy1g?sub_confirmation=1==Resources==🦊 Get weekly marketing tips from me straight to your inbox: https://sendfox.com/noah👪 Join my Facebook Community to discuss entrepreneurship with others: https://okdork.com/group/📈 Find the BEST software tools to run your business: https://social.appsumo.com/browse-appsumo