Digital Marketing

Understanding the Facebook Algorithm – Getting Your Content Seen! [Video]

The Facebook algorithm, one of the most powerful AI software programs, decides what you see on your Facebook timeline.

The average user will spend 20 minutes a day on the platform. In that time they may see up to 300 updates from friends, pages and adverts. However, their community would have published over 900 updates.

As a business, you need to be aware of this bottleneck in content volume over viewer time. Facebook picks one out of every three pieces of content to show each individual user. As a business how can you make sure your content is chosen over and above other prices of content?

Understanding content and interaction hierarchy is a great start to putting together a winning content plan.

Content Hierarchy and the Facebook algorithm

Facebook grades your content. Updates that it deems more interesting are shown to a wider selection of your audience. As a result, there are a few rules to …

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Digital Marketing

Empathetic Marketing with Guest Janet Mesh 12/02 by Women Entrepreneurs Extraordinaire [Video]

Join the Brain Lady as she talks with Janet Mesh, founder of Aimtel, on the intriguing topic of empathetic marketing. Janet has built her wildly successful online marketing agency by focusing on one key element: empathetic marketing. To market empathetically means to be your consumer; to put yourself as the marketer, in the bodies of your target audience to experience, think and feel how they would. Empathetic marketing is all about true connection. Make sure to check out Janet's complimentary gift for our listeners: Connect with Janet and Aimtal: Online: Linkedin: Twitter: Instagram: Facebook: Are you a female entrepreneur who would like to join our amazing group of ladies and be featured on the Women Entrepreneurs Extraordinaire show? Reach out to our group liaison Kelli Cooper at to apply. Or are you an expert in your field and would like to be one of our Expert Member Resources? Then reach out to Julie Anderson for more information at Join our Facebook group and like the page to stay connected with all the exciting announcements and the incredible women in our group. Page: Group: