The Facebook algorithm, one of the most powerful AI software programs, decides what you see on your Facebook timeline.
The average user will spend 20 minutes a day on the platform. In that time they may see up to 300 updates from friends, pages and adverts. However, their community would have published over 900 updates.
As a business, you need to be aware of this bottleneck in content volume over viewer time. Facebook picks one out of every three pieces of content to show each individual user. As a business how can you make sure your content is chosen over and above other prices of content?
Understanding content and interaction hierarchy is a great start to putting together a winning content plan.
Content Hierarchy and the Facebook algorithm
Facebook grades your content. Updates that it deems more interesting are shown to a wider selection of your audience. As a result, there are a few rules to …