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Digital Marketing

Understanding Page Value In Google Analytics [Video]

How do you measure the performance of your web pages in Google Analytics?

Google Analytics gives us all sorts of ways to evaluate our websites. Usually, when we want to look at the monetary value of our website, we look at conversions.

But Google Analytics doesn't show us conversions at a page level.

To figure out the value of your content (your pages, posts, or product listing) you have to use a different metric…

…One of my favorite metrics! – Page Value.

Page Value is how you measure the monetary performance of your web pages in Google Analytics.

And, in this post, we are going to do a full tutorial on Page Value. I'll also show you why you should focus on Page Value, and stop looking at bounce rate!

So, if you want to get better at measuring the dollar value of your website content, then follow along with this video and post.

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Digital Marketing

Google is commemorating the 20th anniversary of the “Cha-Cha Slide” with a unique Easter egg that literally gets the search results moving. Searching for “Cha-Cha Slide” will now bring up a knowledge panel with a sparkling microphone icon. Unless you're ready to dance, please do not search for [cha cha slide] and click on the […]