Financial literacy is growing with a range of influencers now devoted to sharing financial advice on social media, far and wide. Krystyna Frassetto from M&C Saatchi unpacks the pros and cons of ‘Finfluencers’ and everything that marketers need to know.
When Kim Kardashian first ‘broke the internet’ by posing nude for Paper Magazine, the reality TV star and influencer turned business woman explained, “I love sharing my world with people. That’s just who I am.”
This month, Kardashian shared a new part of her world when she shared a #sponsored Instagram ad promoting her supposed favourite blockchain project, Ethereum Max. With more than 200 million followers, it’s possibly the single biggest promotion of cryptocurrency in history.
As with everything Kardashian does, the move set off a flood of commentary, with critics questioning the ethics of influencer marketing and the need for regulation of posts including financial advice. It comes as the Australian Securities and Investments Commission (ASIC) …