Ultimate Guide to User Experience [Video]

Getting your UX right from the outset for an e-commerce website, could not be more important. Not only does it represent a massive investment for most companies that have an e-commerce site – you’re probably talking well into the five figures, maybe in the six figures – but also you’ve got to remember, there are no offline touchpoints to compensate for any errors in the messaging or the overall user experience. So it’s important that we get it as close to perfect as we possibly can. 

The first step is to conduct thorough market research. Given how important this is, we need to really do our homework. We need to look at the e-commerce sites of competitors that are communicating a similar message to a similar audience, and we need to glean as much as we possibly can from their existing website structure, because they will have made a lot …