Categories
Ecommerce

Ultimate Guide to User Experience [Video]

Getting your UX right from the outset for an e-commerce website, could not be more important. Not only does it represent a massive investment for most companies that have an e-commerce site – you’re probably talking well into the five figures, maybe in the six figures – but also you’ve got to remember, there are no offline touchpoints to compensate for any errors in the messaging or the overall user experience. So it’s important that we get it as close to perfect as we possibly can. 

The first step is to conduct thorough market research. Given how important this is, we need to really do our homework. We need to look at the e-commerce sites of competitors that are communicating a similar message to a similar audience, and we need to glean as much as we possibly can from their existing website structure, because they will have made a lot …

Watch/Read More
Categories
Ecommerce

Walmart E-commerce Boss Marc Lore to Leave [Video]

The Jet.com founder joined Walmart in 2016 after it bought his startup and pushed the bricks-and-mortar giant to ramp up its online offerings.

Categories
Ecommerce

American entrepreneur Rachel Tipograph is the co-founder of MikMak, one of the fastest-growing woman-led startups of 2020-21.