While pandemic-related supply chain issues have affected many brands and industries, a widespread chicken wing shortage exacerbated by sever winter storms in the chicken-producing regions of Texas has forced fast food chain Wingstop to get creative with its messaging as it offers chicken thighs to customers for the first time.
Wingstop has launched Thighstop, a temporary online service that will deliver chicken thighs to customers at more than 1,400 locations nationwide. The thighs can be ordered in sauces for all Wingstop’s 11 signature flavors.
“We think they’ll appeal to guests because they’re a different part of the chicken and therefore a new way to experience Wingstop flavor,” CEO and chairman of Wingstop restaurants Charlie Morrison, told USA TODAY. “They eat like a wing, but with more meat.”
Rapper Rick Ross, who owns several Wingstop franchises, lent his talents to the announcement:
— Wingstop 🍗 (@wingstop) June 21, 2021