With more than 145 million active daily users, Twitter should be a part of your marketing strategy. It’s the fifth most popular social media network, and it’sis a gold mine of customer insights and opportunities to build your brand, drive sales and win fans.
But with 500 million tweets sent every day, you need to be strategic and savvy in order to win (and hold) your audience’s attention.
Intimidated by this fast-paced network? We’ve got everything you need to create and implement a highly effective Twitter marketing strategy that gets results.
Bonus: Download the free strategy guide that reveals how Hootsuite grew our Twitter following to over 8 million users and learn how you can put the tactics to work for your business.
How to create a Twitter marketing strategy
You should always approach social media with a plan of action, and Twitter is no different. Understanding how the platform works and how it fits in your overall …