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Ecommerce

Twinings UK case study | Amazon Advertising [Video]

Founded in 1706, Twinings is an iconic English tea company. To introduce the launch of its new product line, Cold Infuse, the company’s first cold-water infusions, Twinings sought to engage a new audience of primarily water bottle users. They teamed up with a UK-based media agency, the7stars, to employ a full customer journey strategy using Amazon Advertising solutions, including Sponsored Products, Amazon DSP, video ads, and more.

Over a 12-week period, Twinings saw an uplift in sales attributed to advertising of 100% on Amazon.co.uk and an 11% uplift in sales of Cold Infuse across traditional supermarkets.

Watch the video below to learn about Twinings’ story using Amazon Advertising.

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Ecommerce

UPS Reportedly Tells Drivers to Stop Picking up From Major Retailers Amid Pandemic-Amplified Holiday Surge [Video]

UPS has reportedly told its drivers to stop picking up from major retailers amid a surge in holiday shopping that is amplified by the coronavirus pandemic. According to The Wall Street Journal, the outlet obtained an internal message that ordered drivers are not to pick up from a handful of [...]

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Ecommerce

https://youtu.be/QvBWu9jVX8M In this footage, hens advance upon an Amazon driver, who makes a fast exit. The hens pursue him to the driveway, then stand guard lest he return.

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Ecommerce

ASB MAGAZINE: Two-time world champion surferJohn John Florence, in partnership with Clif Bar, has released a new documentary film Tokyo Rising, through Amazon Prime Video.Tokyo Risingchronicles Florences 2019 professional surfing season and quest to earn a position on the inaugural Team USA Olympic surf team. With Kelly Slater on his heels, Florence is faced with a high-stakes decision five months after reconstructive surgery on his ACL. The battle for Olympic qualification comes down to the Pipe Masters on Oahus North Shore.