Founded in 1706, Twinings is an iconic English tea company. To introduce the launch of its new product line, Cold Infuse, the company’s first cold-water infusions, Twinings sought to engage a new audience of primarily water bottle users. They teamed up with a UK-based media agency, the7stars, to employ a full customer journey strategy using Amazon Advertising solutions, including Sponsored Products, Amazon DSP, video ads, and more.
Over a 12-week period, Twinings saw an uplift in sales attributed to advertising of 100% on Amazon.co.uk and an 11% uplift in sales of Cold Infuse across traditional supermarkets.
Watch the video below to learn about Twinings’ story using Amazon Advertising.