Categories
Video Content Marketing

Transparency In The Age Of Complexity: Execs from ANA, 4As, IBM Watson Advertising, GroupM and MediaMath Beet.TV [Video]

Does it ever feel like your new digital super powers actually make your life more complicated?

A growing number of marketers are coming to that conclusion.

In Beet.tv’s Responsible Media Global Forum with GroupM and the 4As, plus with IBM Watson Advertising, MediaMath, Nielsen and Pubmatic, a series of guest speakers wrestled with balancing the new capabilities with a drive for simplicity.

ANA CEO Bob Liodice said a major problem is “information asymmetry”, the “increasing level of opacity” over advertising data.

“This is very different from where we were 10 years ago, when we had such a relatively simple landscape,” he said.

“Marketers are receiving relatively less and less information for which to be able to make responsible media investment decisions. We have less to make those calls and less to be able to analyse the impact of those results.”

4A’s EVP for government relations Alison Peppersaid agencies are having to live with the new regulated environment – but they …

Watch/Read More
Categories
Video Content Marketing

In this video, I take you through the 4 stages to make money online with a course. Creating an online course doesn't automatically mean sales. There are four important stages that often get overlooked including building a list of interested customers, course creation and launching an online course. If you're ready to learn how to earn a passive income with an online course, then this video is for you :) JOIN AMY'S WEBINAR! https://amandahorvath.site/amywebinar WATCH THIS PLAYLIST FOR MORE ON COURSES: https://www.youtube.com/watch?v=8HdvMUfRPqs&list=PL0-vxYu57uaodwiDaHcy9cMJ9NZK9j028 CHAPTERS 00:00 Why these stages are essential 1:53 Stage 1: List Building 5:05 Stage 2: Course Creation 6:10 Stage 3: Launch 8:00 Stage 4: Automate 9:58 Outro ================================= MY GO-TO EQUIPMENT FOR ALL MY VIDEOS: Camera: https://amzn.to/2FtTYUQ Lens: https://amzn.to/2M5ifSo Lights (professional grade): https://amzn.to/2TOWusN Audio Recorder: https://amzn.to/2D6wROC Lavalier Microphone: https://amzn.to/2TRdBdx Shotgun Mic: https://amzn.to/2FtULFi Camera Bag: https://amzn.to/2H9HbJt Gorilla Pod: https://amzn.to/2HhQ97Q Tripod: https://amzn.to/2SQcCtL Tiffen ND Filter: https://amzn.to/2Hj9Qf8 The Best File Transfer Site: http://r.frame.io/mCM2P?c Hard Drive Recommendation: https://amzn.to/2U6aaA4 Best Royalty Free Music Site: https://amandahorvath.site/artlist Best Stock Footage Site: https://amandahorvath.site/artgrid ================================= JOIN MY SIGNATURE PROGRAM Launch with Video https://amandahorvath.site/join An online community and self-paced online program that outlines the fastest way to produce videos that grow your online authority and set you up to sell scalable online products -- think courses and memberships! FREE RESOURCES FOR ENTREPRENEURS: From Zero To Six Figures Video Series http://amandahorvath.site/start Join this FREE three-day video series where Ill reveal the no-fluff roadmap for how to use video to grow your business even if youre awkward on camera or terrible with tech. This is a must watch for anyone looking to pivot from services to scalable online offers! Quick Start Guide to Video http://amandahorvath.site/quickstart Watch this binge-able 15 minute series to discover which topics to start with, how to grow your follower count and attract raving fans with each video and how to structure your scripts so people actually watch! ================================= LET'S CONNECT ON SOCIAL: Website: http://amandahorvath.com/ Instagram: http://amandahorvath.site/instagram FB: http://amandahorvath.site/facebook LinkedIn: http://amandahorvath.site/linkedin =================================