Transitioning from the Agency side [Video]

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Digital Marketing Brand Hiring: Transitioning from the Agency Side

As a digital marketer, you have multiple options when it comes to your digital marketing career path: Agencies,brands, or going your own way. The go-it-alone crowd is still a small minority. Most marketers will find themselves either working on the agency/services side, or on the client side. In my book, “Careers in Ecommerce and Digital Marketing,” I talk about the agency side ( or digital marketing brand hiring as I call it), and the advantages of starting your digital marketing career path on the agency side. There are many: It’s the perfect environment for developing your interpersonal skills as you interact with different clients and varied internal teams, you learn to be accountable for your time, agency people learn a variety of problem solving skills, you get good a multi-tasking and …

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