Transformational Marketing: StoryBrand and They Ask You Answer
The COVID-19 pandemic changed the way people live their lives, maybe forever. The microscopic virus with a spiky crown made us reconsider how to avoid frequent close contact with other people because we need to avoid debilitating illnesses. The pandemic changed the way businesses conduct business with each other, how staff conducts meetings, and where employees work each day. Significantly, too, the year 2020 changed the way businesses approach marketing their products and services to their customers.
During COVID-19, many Managed Service Providers (MSPs) cut their marketing staff in reaction to the unforeseen deceleration in the business environment. In the long-term, however, cutting marketing staff results in a steep ramp up when things get moving again. In the meantime, vulnerable customers often move to competitors.
The following paragraphs describe the basics of the revolutionary tactics taking place in marketing today and how MSPs can avail themselves of these methods to …