Jamaica News: With health and wellness tourism now a trillion-dollar business worldwide, events such as the MoBay City Run represent an important marketing tool for Jamaica, according to Tourism Minister, Hon. Edmund Bartlett.
Speaking to JIS News in a recent interview, Mr. Bartlett said that it is hardly a secret anymore that many travellers have been actively seeking out destinations that have quality health and wellness activities and where Jamaica stands to benefit.
“Events like the MoBay City Run, which, incidentally, is now an integral part of the Jamaica Tourist Board (JTB) annual calendar of events, gives Jamaica an opportunity to make inroads into that growing market,” Mr. Bartlett said.
He added that the Global Wellness Institute, a non-profit organisation for the wellness industry, has identified the health and wellness industry as a $3.7-trillion market and with the expectancy that it will grow by another 43 per cent by 2020.