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Social Media Marketing

Tourism Marketers Must Go Bold and Inclusive to Meet New Traveler Priorities Skift [Video]

As North Americans leave home in bigger numbers this summer, after over a year of restricted movement, their mindsets and priorities have clearly shifted.

This changing outlook is what destination marketers will need to continue tracking closely using all available channels, from social conversation insights to traveler sentiment polls. Should they still lead with a safety message? Should masks continue to appear in the inventory?

Social media marketing agency Sparkloft Media’s new spring 2021 traveler sentiment report, to be published later this week and shared exclusively with Skift, reveals how North American travelers are ready to move on from the gloom and doom of the past 15 months of messaging.

“Travelers are ready to see images and content of people and groups together and activities that they maybe couldn’t do during the pandemic, people are ready for that tone that is a little bit higher energy,” said Gio Palatucci, director of research at Sparkloft Media, a social media marketing agency focused on the travel industry and using social sentiment …

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Social Media Marketing

Social media strategies played important role in pandemic election: experts [Video]

During the pandemic, people have been spending even more time on their social media and all political parties are hoping to take advantage. Experts across the country are watching to see which party's social media strategy will pay off on election day.

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Social Media Marketing

How To Retire In The Next 12 Months [Video]

🔔 Subscribe: https://www.youtube.com/channel/UCF2v8v8te3_u4xhIQ8tGy1g?sub_confirmation=1 ✉️ My Newsletter (I reply to emails): https://okdork.com/📈 AppSumo’s Newsletter to grow your business: https://social.appsumo.com/browse-appsumo You’ve probably heard about the FIRE movement: Financial Independence Retire Early.It’s a community of people who live super frugally in order to save up for retirement and retire early (usually within 10 years).Here’s my problem with FIRE... Why put off doing what you REALLY want to do for 10 years from now when you can do what you love today?In this video I share a plan to “retire” not in 10 years but in 12 months :)📸 Connect on IG. I reply to DMs. https://www.instagram.com/noahkagan/

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Social Media Marketing

Are you spending too much time analyzing your Facebook ads? Wondering how often you should check in on your Facebook ads performance? In this video, Facebook ads expert Tara Zirker shares a time-saving process for successfully managing your campaigns in just one day a month. Youll discover a simple monthly maintenance protocol to help you review four valuable Facebook ads KPIs in less time. Learn how to quickly analyze your ads to see if performance is trending up or down and get tips for improving those metrics if you arent seeing the results you want. Plus, find out how to set up automated rules to turn off ads that are too expensive, to scale ads that are doing well, and to schedule your ads for specific days or hourscompletely hands-free. Subscribe for More Social Media Marketing Tactics -- https://www.socialmediaexaminer.com/sub Visit Taras Website for More Facebook Marketing Tips -- https://sunbeamcommunications.com/ Subscribe to The Social Media Marketing Podcast -- https://www.socialmediaexaminer.com/shows/ Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: https://www.socialmediaexaminer.com/zsyx 00:00 Intro 00:28 Monthly Maintenance Protocol 03:37 Are My Facebook Ads Performing Well? 04:28 Automated Rules for Facebook Ads 05:25 Creating a Cost-Control Rule 06:30 Creating an Ad Scaling Rule 09:32 How to Turn off Facebook Ad Rules 10:05 More Time-Saving Tips: Batching #SocialMediaMarketing #FacebookMarketing #FacebookAds