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Digital Marketing

Top SEO trends that you should follow up in 2021 [Video]

Looking at next year’s top SEO trends, we find that the quality of content, local SEO practices, User Experience (UX), and semantic search are vital when developing your overall SEO strategy.

We also remark on the importance of getting ready for Google’s new page experience update and the role of optimising your mobile web version. Here are the SEO trends that you should look out for in 2021.

1. Why high-quality content is (still) king

In 2021, Google will continue to favour high-quality content for ranking purposes. Due to this, we will find Expertise, Authoritativeness, and Trustworthiness (E-A-T) as key factors for optimising your website’s ranking within the SERPs. E-A-T is used for those business sectors that are under the “your money, your life” category  (YMYL). For example, those niches would be health care and finance, as they have the power to provide accurate and reliable information to the public.

Moreover, we find the last Google …

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Digital Marketing

Aesthetics! In demand but not often understood, having a good designer work on your website or assets is essential for your company's success. What do you do when an inciting tweet takes you to a janky website? You click away ASAP. In this episode, host Christopher Tompkins sit's down with Natalie Sharma, a digital design consultant and the founder and creative director of Pixetal, to talk about how design and success go hand in hand. How much does a fully designed website cost? Do you own what a designer makes for you? These questions and more are answered in this episode! --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency www.Linkedin.com/in/chrisgomedia/ --- Connect with Natalie Sharma and Pixetal here: https://www.Pixetal.com/ https://www.LinkedIn.com/in/nataliegsharma/ https://www.Instagram.com/pixetalstudio/ --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com www.Facebook.com/TheGoAgency www.Twitter.com/TheGoAgency www.LinkedIn.com/company/the-go-agency www.Instagram.com/TheGoAgency