Looking at next year’s top SEO trends, we find that the quality of content, local SEO practices, User Experience (UX), and semantic search are vital when developing your overall SEO strategy.
We also remark on the importance of getting ready for Google’s new page experience update and the role of optimising your mobile web version. Here are the SEO trends that you should look out for in 2021.
1. Why high-quality content is (still) king
In 2021, Google will continue to favour high-quality content for ranking purposes. Due to this, we will find Expertise, Authoritativeness, and Trustworthiness (E-A-T) as key factors for optimising your website’s ranking within the SERPs. E-A-T is used for those business sectors that are under the “your money, your life” category (YMYL). For example, those niches would be health care and finance, as they have the power to provide accurate and reliable information to the public.
Moreover, we find the last Google …