Today I want to teach you guys how to track the results of your content and set up your analytics correctly. So then that way you can get the maximum results and fine tune and optimize your content marketing efforts for sales, revenue, leads.
RESOURCES & LINKS:
Google Tag Manager – tagmanager.google.com
Action Items: https://neilpatel.com/training
Playlist – Content Marketing Unlocked: https://www.youtube.com/watch?v=9_rULUbLqE4&list=PLJR61fXkAx134Wp5NgFSP5-nIruNRm033
And it all really starts with Google Analytics. It is a super effective tool out there. So you want to go to analytics.google.com and that’s where you can end up signing up. You want to end up using analytics to formulate hypothesis about content performance, determine questions to support it, create a report to answer questions with data. And of course, take action and measure the results. And we’ll go through all of these, but first we need to teach you how to set up Google Analytics effectively.
First, you need …