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Digital Marketing

To win the biggest legal battle in marketing, Google must to show who its competition really is [Video]

Despite everyone expecting it, it still arrived like a bolt from the blue. Overnight, the Justice Department formally accused Google of illegally maintaining a monopoly over search in the US. Attorney general Jeffrey Rosen claims Google has “maintained its monopoly power through exclusionary practices that are harmful to competition”.

The biggest legal battle in marketing is about to begin and it’s a landmark case for marketers.

All roads lead to California

Despite various attempts in other countries – including the UK – there is virtually nothing that most governments can do to legislate and limit the operations of the giant tech firms. There is an asymmetry in the nature of global platforms that sees businesses like Google, Facebook and Amazon trade internationally while devising corporate strategy within an exclusively American operational context.

British politicians can interrogate senior tech executives at high pressure, unpleasant sessions at Whitehall all they want. Aside from a bit of grumpy …

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Digital Marketing

Empathetic Marketing with Guest Janet Mesh 12/02 by Women Entrepreneurs Extraordinaire [Video]

Join the Brain Lady as she talks with Janet Mesh, founder of Aimtel, on the intriguing topic of empathetic marketing. Janet has built her wildly successful online marketing agency by focusing on one key element: empathetic marketing. To market empathetically means to be your consumer; to put yourself as the marketer, in the bodies of your target audience to experience, think and feel how they would. Empathetic marketing is all about true connection. Make sure to check out Janet's complimentary gift for our listeners: https://www.aimtal.com/resources Connect with Janet and Aimtal: Online: https://www.aimtal.com Linkedin: https://www.linkedin.com/company/aimtal Twitter: https://twitter.com/aimtal_co Instagram: https://www.instagram.com/aimtal_co Facebook: https://www.facebook.com/aimtalco Are you a female entrepreneur who would like to join our amazing group of ladies and be featured on the Women Entrepreneurs Extraordinaire show? Reach out to our group liaison Kelli Cooper at Kelli@WomenEntrepreneursExtraordinaire.com to apply. Or are you an expert in your field and would like to be one of our Expert Member Resources? Then reach out to Julie Anderson for more information at Info@WomenEntrepreneursExtraordinaire.com Join our Facebook group and like the page to stay connected with all the exciting announcements and the incredible women in our group. Page: https://www.facebook.com/womenentrepreneursextraordinaire Group: https://www.facebook.com/groups/179750735473364