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Tinuiti Acquires Amazon Specialist Ortega Group, Adds Kevin Mayer to Board [Video]

Tinuiti Inc. is acquiring a business that specializes in sales on Amazon and adding new board members—one of them Kevin Mayer, briefly chief executive of TikTok—as the digital marketing agency makes a push for growth under its new majority owner New Mountain Capital.

Tinuiti has agreed to buy the Ortega Group LLC, a company that helps businesses sell their products on Amazon. Ortega is expected to generate $10 million in revenue this year, bringing Tinuiti to about $200 million in revenue, it said. Neither company would disclose the terms of the deal.

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Appeared in the March 18, 2021, print edition as 'Digital Marketer Tinuiti Acquires Amazon Specialist.'

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