This image pretty much sums up how I feel about TikTok! It’s the one where you don’t have to stage your life, show off your best self, just be real. Now it’s under threat from Governments and just this week – from Facebook in the form of Instagram Reels.
I don't like Instagram Reels right now
Just what is TikTok anyway? And what’s this new Instagram addition called Reels? How Facebook is repeating a digital marketing strategy that has worked so many times before. Copy and throw loads of money at it.
Should Your Business Be TikToking?
- If you are targeting 16 – 34
- Your brand is fun or light hearted or involves music
- You are already creating 15 second video anyway
- You've empowered your team to experiment