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TikTok v Reels | Brightspark Consulting

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TikTok Mums

This image pretty much sums up how I feel about TikTok! It’s the one where you don’t have to stage your life, show off your best self, just be real. Now it’s under threat from Governments and just this week – from Facebook in the form of Instagram Reels. 

I don't like Instagram Reels right now

Just what is TikTok anyway?  And what’s this new Instagram addition called Reels? How Facebook is repeating a digital marketing  strategy that has worked so many times before. Copy and throw loads of money at it. 

Should Your Business Be TikToking?

  • If you are targeting 16 – 34
  • Your brand is fun or light hearted or involves music
  • You are already creating 15 second video anyway
  • You've empowered your team to experiment

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In this weeks Week in Review: Quibi shuts down just six months after launching, Google claims its seeing success from its sandbox experiments, and Snapchat sees growing revenues and user engagement. To receive an update on the industrys top stories every Friday, sign up to the weekly Video Round-Up.