Is your business on TikTok? Wondering what to post?
In this article, you’ll discover how to create a TikTok strategy for business. You’ll also get tips for using evergreen and trending content, choosing hashtags, and deciding when to post.
To find a content roadmap you can follow to create TikTok videos that support your goals and grow your account, read the article below for an easy-to-follow walkthrough or watch this video:
#1: Define Your Objective for Using TikTok
The first step to developing a TikTok content strategy is to know your niche. Before you choose a topic, format, or song for your TikTok video, you need to know who you’re talking to. What’s the reason you’re on TikTok and what are you promoting? For example, your goal might be to grow your influence, your other social media accounts, or your email list.
Once you know your purpose for using TikTok, the next step is …