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TikTok Australia joins forces with Shopify, promising to turn a ‘subset of culture’ into a marketing boom for e-commerce [Video]

  • TikTok Australia has announced a new partnership with e-commerce platform Shopify, tightening the links between social media and online retailers.
  • Local businesses will be free to create TikTok marketing campaigns, target specific user groups and monitor ad performance through Shopify.
  • The news comes as competitors, including Instagram, seek new ways to make users spend while they scroll.
  • Visit Business Insider Australia’s homepage for more stories.

TikTok and e-commerce platform Shopify have announced a new partnership, promising Australian marketers easier access to the app’s young user base and signalling the social media upstart’s intent in the digital ad space.

Australian merchants will soon be able to access core elements from TikTok’s ad manager directly through Shopify, allowing firms to create campaigns, target specific user groups and monitor ad performance in one place.

TikTok has also touted its one-click ‘pixel’, which it says will allow firms to track conversions and retarget audiences through Shopify later down the line.

The new …

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