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Social Media Marketing

Three technical trends to consider for your data-driven marketing initiatives [Video]

As we look into the future, it’s important to remember that real widespread change happens slowly for such a large industry. People have been talking about assembling customer 360-degree views and utilising “big data” for closing in on 20 years, and articles detailing how effective and popular AI will be in marketing go back close a decade.

Which is not to say change isn’t happening, but that it comes gradually, in fits and starts as industry innovators latch onto a popular idea or technology and the rest of the market tries to understand what the change means for them before they decide to take the plunge and invest in the new advance.

Viewing it through that lens, the future of data-led marketing is more of a spectrum from innovators to mainstream adopters — companies more prepared to make technological and strategic changes vs. organisations that like to wait a bit …

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Social Media Marketing

Connelly Partners Dublin & HvF create new local video for Audi [Video]

Like many businesses in Ireland, car dealerships have been closed for most of 2020 and all of 2021…until this week. Located and shot in Dublin and launched on social media as restrictions eased, Audi Ireland  harnesses the palpable anticipation everyone is feeling about the better future that’s in store for us as the vaccination roll-out […]