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Social Media Marketing

Three technical trends to consider for your data-driven marketing initiatives [Video]

As we look into the future, it’s important to remember that real widespread change happens slowly for such a large industry. People have been talking about assembling customer 360-degree views and utilising “big data” for closing in on 20 years, and articles detailing how effective and popular AI will be in marketing go back close a decade.

Which is not to say change isn’t happening, but that it comes gradually, in fits and starts as industry innovators latch onto a popular idea or technology and the rest of the market tries to understand what the change means for them before they decide to take the plunge and invest in the new advance.

Viewing it through that lens, the future of data-led marketing is more of a spectrum from innovators to mainstream adopters — companies more prepared to make technological and strategic changes vs. organisations that like to wait a bit …

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Social Media Marketing

How are Rich Media Ads Different from Other Ad Formats? [Video]

If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!

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Social Media Marketing

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