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The e-commerce industry spends a lot of time and energy trying to keep the public interested in its wares and traditionally this has involved spending cash on photography: taking nice pictures of your products has typically been the best way to keep users scrolling to your page on the likes of Amazon or Shopify. But photos may seem old-fashioned soon, as companies invest in more “interactive” strategies to grab users’ interest.
The startup CGTraderis a good example. The company, which recently raised $US9.5 ($12) million in a Series B funding round, is part of a blossoming industry that sees augmented reality and computer-generated imagery as a way to enhance online …
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