Categories
Digital Marketing

There’s Still Not Much for Advertisers to Test in Google’s Privacy Sandbox [Video]

Cheap and easy Video Content Marketing

Google last week unveiled results from tests it’s run of its Federated Learning of Cohorts (FLoC) API, a tool developed within its privacy sandbox to enable interest-based advertising in lieu of third-party cookies. But there’s still not much for advertisers to test out themselves says Asha Neuville, global DSP manager at Dell, and time is quickly ticking away on Google’s deadline for ending support for third-party cookies.

In this panel session Ana Milicevic, principal and co-founder of Sparrow Advisers, Asha Neuville, global DSP manager at Dell, and David Amodio, deputy head of digital and innovation at Channel 4, discuss how prepared the advertising industry is for the privacy compliant world. Filmed at New Video Frontiers 2020.

 

Watch/Read More

Categories
Digital Marketing

Events: Facebook series #FunLaban, catch Wil Dasovich, Drew and Iya Arellano, Erwan Heussaff and more in a 2-day virtual event [Video]

MANILA, PHILIPPINES Facebook is bringing together inspiring celebrities and content creators for #FunLabana 2-day virtual event to help motivate you to keep fighting the good fight as we navigate the new normal. A play on the words fun and laban, the video series on Facebook Watch highlights Filipino values of being high-spirited and fierce even in the face of adversity and challenges.