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Digital Marketing

The WIR: Quibi Calls it Quits, Google Claims Progress in Privacy Sandbox, and Snap Revenues Soar [Video]

In this week’s Week in Review: Quibi shuts down just six months after launching, Google claims it’s seeing success from its sandbox experiments, and Snapchat sees growing revenues and user engagement. To receive an update on the industry’s top stories every Friday, sign up to the weekly Video Round-Up.

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Quibi Shuts Down After Just Six Months
Quibi, the mobile-first short form video platform launched by Jeffrey Katzenberg and run by Meg Whitman, confirmed it is closing down after struggling to build an audience. The company is now looking to sell off its proprietary tech and IP.

Katzenberg and Whitman discussed Quibi’s failure in an open letter to employees and investors. “Quibi is not succeeding. Likely for one of two reasons: because the idea itself wasn’t strong enough to justify a standalone streaming service or because of our timing,” the two said.

“Unfortunately, we will never know but we suspect it’s been a combination of the two. The …

 

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Digital Marketing

Empathetic Marketing with Guest Janet Mesh 12/02 by Women Entrepreneurs Extraordinaire [Video]

Join the Brain Lady as she talks with Janet Mesh, founder of Aimtel, on the intriguing topic of empathetic marketing. Janet has built her wildly successful online marketing agency by focusing on one key element: empathetic marketing. To market empathetically means to be your consumer; to put yourself as the marketer, in the bodies of your target audience to experience, think and feel how they would. Empathetic marketing is all about true connection. Make sure to check out Janet's complimentary gift for our listeners: https://www.aimtal.com/resources Connect with Janet and Aimtal: Online: https://www.aimtal.com Linkedin: https://www.linkedin.com/company/aimtal Twitter: https://twitter.com/aimtal_co Instagram: https://www.instagram.com/aimtal_co Facebook: https://www.facebook.com/aimtalco Are you a female entrepreneur who would like to join our amazing group of ladies and be featured on the Women Entrepreneurs Extraordinaire show? Reach out to our group liaison Kelli Cooper at Kelli@WomenEntrepreneursExtraordinaire.com to apply. Or are you an expert in your field and would like to be one of our Expert Member Resources? Then reach out to Julie Anderson for more information at Info@WomenEntrepreneursExtraordinaire.com Join our Facebook group and like the page to stay connected with all the exciting announcements and the incredible women in our group. Page: https://www.facebook.com/womenentrepreneursextraordinaire Group: https://www.facebook.com/groups/179750735473364