In this week’s Week in Review: The WFA reports the majority of large multinationals are holding back ad spend, Facebook adds new targeting options to Watch, and NBCUniversal expands its One Platform. To receive an update on the industry’s top stories every Friday, sign up to the weekly Video Round-Up.
Over Half of Large Multinationals are Holding Back Ad Spend says WFA
Fifty-two percent of large multinationals are now holding back ad spend for six months or more, according to a survey carried out by advertiser trade group the WFA in April. Only 19 percent of large multinationals said they were taking similar action when the WFA asked the same question back in March. With more advertisers cutting budgets, the WFA expects total global ad budgets to be down by 36 percent for the first half of the year, and 31 percent for the full year.
TV is expected to be hit hard by campaign deferments, with …