In this week’s Week in Review: The AA/WARC upgrades its forecast for UK ad spend, The Trade Desk reworks its Unified ID for the post-cookie world, and Australia plans to force Google and Facebook to pay publishers. To receive an update on the industry’s top stories every Friday, sign up to the weekly Video Round-Up.
AA/WARC Significantly Improves Their 2020 Forecast for UK TV
The latest Expenditure Report from the Advertising Association and WARC predicts a full recovery for the UK ad industry in 2021. And the new figures forecast a significantly less steep fall in TV ad spend this year than has previously been expected. The AA and WARC has previously predicted TV spend to fall by 19.8 percent in 2020, but this has now been revised to a 14.5 percent drop.
The revised figures in the latest expenditure report predict total UK ad spend this year will shrink by 15.6 percent, before growing by 16.6 …