Who doesn’t love immersing themselves in a compelling video?
Our collective passion for this engaging medium has spurred numerous innovations in just the past few years, from DIY-friendly mobile filming and editing tools to video-centric social channels like Twitch and TikTok to more intelligent automated systems that can make scalable, data-rich video campaigns a breeze to create and deploy.
Yet, as media evolves from a mass to micro focus, so too have the audience’s expectations of personal relevance and value. Brands increasingly realize one-size-fits-all video content is no longer enough to gain attention, let alone compel people to act on what they’re watching.
That’s why video’s next revolution will likely center on personalization. Read on for a brief tutorial, along with tips, examples, and ideas on how to put these advantages to work in your content campaigns.
What are personalized videos?
Brands create personalized video campaigns by incorporating details …