It’s no secret that using video in your marketing campaigns is a great way to reach your target audience at scale.
In fact, YouTube has reported that mobile video consumption rises by 100% each year. Facebook has taken notice, making sure its content-recommendation algorithm is giving preference to its own video player when determining what content to show in someones newsfeed.
The four brands in this blog post took the importance of video marketing to heart and created some of the most viral campaigns of the year.
It’s been 12 years since Dove first launched their iconic marketing effort, “Dove Campaign for Real Beauty” and since then, the brand has become synonymous with its beauty campaigns.
Dove is one of those brands that has managed to …