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The Top 4 Best Viral Video Marketing Campaigns of 2016 [Video]

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It’s no secret that using video in your marketing campaigns is a great way to reach your target audience at scale.

In 2015, 73% of marketers believed that video had a positive impact on their marketing results. And it’s predicted that by 2020 a whopping 75% of mobile traffic will consist of video content.

In fact, YouTube has reported that mobile video consumption rises by 100% each year. Facebook has taken notice, making sure its content-recommendation algorithm is giving preference to its own video player when determining what content to show in someones newsfeed.

The four brands in this blog post took the importance of video marketing to heart and created some of the most viral campaigns of the year.

1. Dove

It’s been 12 years since Dove first launched their iconic marketing effort, “Dove Campaign for Real Beauty” and since then, the brand has become synonymous with its beauty campaigns.

Dove is one of those brands that has managed to …

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Why is a series the not-so-secret weapon for making a decent living with your writing? What's the difference between episodic series and one with a clear arc across the books? What are some of the best ways to market a series? Sara Rosett talks about all these things and more. 15:30 - Interview starts In the intro, Facebook shuts down news organizations (and a lot more) in Australia [The Guardian]; The possible impact of Facebook changes on author advertising [Author Media]; my Author Website and Email List Tutorial; my tutorial on how to sell ebooks and audiobooks direct with Payhip and Bookfunnel; https://www.thecreativepenn.com/selldirecttutorial/ and tips on dictation. https://www.thecreativepenn.com/dictation/ Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at http://www.draft2digital.com/penn Sara Rosett is the USA Today best-selling author of cozy mysteries, travel and historical mysteries, as well as books and courses for writers, including How to Write a Series, and, How to Outline a Cozy Mystery. She's also a podcaster at Wish I'd Known Then with co-host, Jami Albright. Finding time to write with small children in the house The pros and cons of writing a series How the heros journey fits in with a series On the different types of series and where they work best How to plan a series How to keep track of character continuity in a series Different ideas for marketing a book series You can find Sara Rosett at http://www.SaraRosett.com and on Twitter @SaraRosett Get your Free Author 2.0 Blueprint at: http://www.TheCreativePenn.com/blueprint You can always find the show notes and links at: http://www.thecreativepenn.com/podcasts/