Categories
Digital Marketing

The Tenth Man Sets Up New Research Business Called Truth [Video]

Cheap and easy Video Content Marketing

The Tenth Man, the creative agency set up by Ken Robertson, the former director of advertising for Paddy Power, has set up a new standalone market research business called Truth.

The new agency will be headed up by Anna Burzlaff who has been the Tenth Man’s head of insights since the beginning of 2020. Burzlaff previously worked with the London-based research agency Protein and has run global and European insights projects for leading brands like Converse, Adidas and Twitter

Explaining the decision to set up a new research agency, Burzlaff says that “market research methods have stagnated and failed to move with the times over the years as both brands and consumers have been evolving and continue to evolve. Many research approaches lack the depth to ensure creative campaigns have the insight they need to resonate and engage with their intended audience.”

She says that the impact of Covid-19 that …

Watch/Read More

Categories
Digital Marketing

MANILA, PHILIPPINES Facebook is bringing together inspiring celebrities and content creators for #FunLabana 2-day virtual event to help motivate you to keep fighting the good fight as we navigate the new normal. A play on the words fun and laban, the video series on Facebook Watch highlights Filipino values of being high-spirited and fierce even in the face of adversity and challenges.