Humans, by nature, are storytellers. Since the beginning of time, stories have influenced the hearts and minds of our entire species and are also the most powerful underlying tool for us as marketers. Crafting narratives that are compelling is no easy task, so wouldn’t it be nice if there were a simple hack that could make the process easier?
Park Howell has spent more than three decades in branding and advertising, and he has seen firsthand how difficult it is to create a story that breaks through the noise and truly resonates with an audience.
In this session from our Digital Summit at Home archives (full video above!), Park lays out an easy, repeatable framework he calls “The ABT,” that can empower brands to repeatedly hook audiences.
The Applied Science of Storytelling (1:20)
Howell kicks this session off by proclaiming that his love for storytelling is due to the sense of optimism that comes along with …